World Canada Quebec Saint-Laurent Route Transcanadienne Route Transcanadienne 8210 Employer location

MTY Group


Route Transcanadienne 8210, Saint-Laurent, Quebec, Canada



+1 5143368885


Director Of Marketing

Job type Full Time

Hours/week 40

Salary -

Are you passionate about the restaurant industry and would like a job in a dynamic and challenging environment? Take this great opportunity! MTY Group is currently seeking for a Director of Marketing.

Reporting to the Brand Vice-President, the Director of Marketing is responsible for developing, preparing, and communicating the brand and building innovative promotional concepts with the goal of assisting franchisees in reaching full sales potential while continually building the brand.

Your challenges:

Contribute to the development of strategies, marketing plans, research projects and their budgets
Responsible for building and promoting the brand
Create and maintain strategic relationships with franchisees
Develop advertising campaigns and promotional programs
Manage the brand marketing team
Conduct various product development initiatives and establish the pricing of products
Responsible for menu development and pricing
Build the brand image through various advertising media
Work with advertising agency to develop and execute new initiatives
Enhance brand value by collaborating with the operations department
Your profile:

University or College degree in the marketing field or equivalent
10 years proven experience in retail marketing
Experience in team management
Strong organizational, innovative, speaking and writing skills
Ability to communicate in French and English preferred
Ability to work effectively under pressure in a constant changing environment
Experience in restaurants (asset)

Requested Availabilities


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